Project V is the result of a lot of collaboration, and the business idea behind this blog. The blog is to encourage people to discuss current trends, services, products, and ideas in order to generate thoughts and new ideas. We started with the idea of launching a global collaboration site, but first thought we would generate interest and gather active and thoughtful participants through this discussion site. As you’ll read below, the ultimate goal is to launch Project Vodka globally.

Project Vodka is a global solution for collaborative consumer innovation on the internet that increases visibility of consumer efforts and fosters co-operation and co-creation. Project V would enable people who would ordinarily not meet such as lead users, innovators and early adopters to discuss trends and ideas, and to build on each others’ thoughts ttttt to create final producible solutions.

When individuals face problems that the majority of consumers do not, they have no choice but to develop their own modifications to existing products, or entirely new products, a process that is widely known as consumer innovation. Entire industries like for instance Mountain biking were founded on the back of consumer innovation. What these lead users want today is often a glance on what the market as a whole or a large subset will want in the future and therefore an invaluable resource for consumer goods and services companies. Even though consumers often willingly share their ideas or inventions they are often regionally restricted or remain for a long time in tight knit insider circles before anybody discovers the commercial potential.

Companies have been creating new platforms and processes for innovation, both internal and external and recently many of them have started to embrace the trend towards open innovation. However, none of the existing solutions solve the problem of both looking outside their currently identified target market for ideas and tapping into the advantages which collaboration with (lead) consumers provides. Project V will give creative consumers a forum and a platform for co-creation and discussion. Finally, Project V will bring together consumers who like to be creatively engaged and companies that like to mitigate innovation challenges by conversing with consumers.